One Nation leader Pauline Hanson was at the National Press Club yesterday, speaking on issues ranging from economic and energy policy, through to immigration and what she called the “transgender insurgency".
Hanson said she is against the government’s proposed tax changes and is not a fan of government spending levels. On energy policy, One Nation would stop the installation of large-scale wind turbines and install a nuclear reactor on the east coast of Australia. It also supports coal fired power stations, particularly in South Australia and Queensland.
She said her main concern was radical Islam and Australia should restrict immigration from places immersed in extremism.
Hanson is against the Welcome to Country, saying Australia belongs to all Australians, whether they were born here or not. She said Australia can be a multi-racial society, but not a multi-cultural society.
She called transgender issues an insurgency and a very important social and cultural issue facing Australia. While she said she was not opposed to transgender people, she added that transgender ideology is infecting all of society.
On how businesses can ensure AI can find, understand and recommend their brand. For decades, businesses have focused on search engine optimisation. But referral traffic from AI is growing rapidly, and now brands need to think of AI as a new audience:
“The model that we recommend marketers and businesses think about is that there's a lot of discussion about how AI can help within an organisation for productivity. However, in this case it's about AI as your audience.
How do you make sure you're providing information to AI? And there's four things we think marketers need to look at.
One is: can AI find your content? About 80 per cent of the companies we work with have content out there for humans that AI can't read.
Two is brand clarity. How does AI understand your brand? Three is brand authority. And then fourth is: can it be trusted?
Similar to humans, brands now need to think about how they influence AI to have the information they need, but also think favourably and recommend them to the right customers.”
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News in brief
The local sharemarket closed up half a per cent yesterday to 8966 points with both BHP and Macquarie Group hitting record highs. The prospect that the Strait of Hormuz could reopen this weekend encouraged investors. The market is up nearly four per cent over the past five sessions and is 2.6 per cent below its all time high, reached back in February.
The Australian government has lowered its travel advice level for Bahrain, Israel, Kuwait, Qatar and the United Arab Emirates from “do not travel” to “reconsider your need to travel”. It comes as the ceasefire in the Middle East holds.
CommSec says it received a record number of applications from retail investors to participate in the huge float of Elon Musk’s artificial intelligence, rockets and satellites business, SpaceX.
Iran will receive broad financial incentives as part of its agreement with the US to end the war in the Middle East, including the right to sell oil immediately, tap a $300 billion development fund and get eventual access to its frozen assets, according to Bloomberg.
Apple is set to launch camera-equipped AirPods late next year, alongside a next-generation foldable phone and a fresh iPhone model that will mark that product’s 20th anniversary.
Fear-o-meter
Cotality Head of Research, Gerard Burg:
While home values in Sydney and Melbourne declined in recent months, higher interest rates mean properties have not become more affordable. Instead, rate hikes have intensified mortgage serviceability constraints nationwide, completely offsetting the benefit of price drops in the largest capitals while continued value growth in mid-tier markets pushes entry requirements to unprecedented levels.
"Rate hikes have significantly increased the challenges of servicing a mortgage across Australia.
“In expanding markets like Brisbane and Perth, the compounding effect of rising property values and higher interest rates creates an aggressive income barrier for buyers, even at the lower end of the spectrum."
The lower end of the housing market offers little relief for budget-conscious buyers, with the minimum income required to service a lower quartile house surging by $14,500 in both Brisbane and Perth between January and May.
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