Interview: See that billboard? That industry is now worth $1.2b
FEAR & GREED | Business News
<p>82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.<br><br>But how do you measure a moving audience? And how do advertisers know they're getting value for money?<br><br>Elizabeth McIntyre, Chief Executive of the Outdoor Media Association, talks to Sean Aylmer about outdoor advertising, and how the industry is future-proofing itself.</p>
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