Interview: The godfather of ad tech on fixing the system he built
FEAR & GREED | Business News
<p>Brian O'Kelley is often considering the godfather of ad tech, having invented programmatic advertising when he built AppNexus. Now he's launched a new company called Scope3 to fix the environmental damage done by modern ad tech.</p>
<p>Brian talks to Sean Aylmer about what he would have done differently if he had his time again.</p>
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