Interview: Why this startup turned down a monster order in its first year
FEAR & GREED | Business News
<p>Around 66% of branded merchandise ends up in landfill. If you're not careful, it can become an expensive way to get a message out there, with a massive impact on the environment. <br><br>That's why branded merchandise company Mercha turned down an order for 250,000 plastic whistles in the company's early days.<br><br>Ben Read, CEO of Mercha, joins Sean Aylmer in the studio to talk about the role of branded merch in marketing, and why the partners you choose really does matter.<br><br><em>Mercha is a partner of Fear & Greed</em></p>
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