Interview: The brands ignoring mums at their own peril
FEAR & GREED | Business News
<p>In some categories of household spending, mums control the vast majority of buying decisions.<br><br>Christie Nicholas, founder and Managing Director of Mumpower, talks to Sean Aylmer about how brands are using marketing to more effectively engage with mums on their buying journey.</p>
<p><a href="https://fearandgreed.com.au" rel="nofollow">Find out more: https://fearandgreed.com.au</a></p>
<p>See <a href="https://omnystudio.com/listener" rel="nofollow">omnystudio.com/listener</a> for privacy information.</p>