Interview: Is it time to call BS on purpose?
FEAR & GREED | Business News
<p>Purpose is one of those corporate buzzwords that's taken off in the last couple of decades. But what's it actually mean to have a purpose - and can your purpose be as simple as making a profit?<br><br>Ben Bars, CEO of consulting agency <a href="https://www.google.com/url?q=https://www.weareunity.com/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw2suotPWWEcRMA2QNzqAFM5" rel="nofollow">We Are Unity</a>, has helped some of the world’s biggest brands define and reinvent themselves - <a href="https://www.google.com/url?q=http://mars.com.au/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw3bC7f0rNvBWSjDbrHGGhm3" rel="nofollow">Mars</a>, <a href="https://www.google.com/url?q=http://woolworths.com.au/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw2IxUe48WNHozq75BS6Ee2H" rel="nofollow">Woolworths</a>, <a href="https://www.google.com/url?q=http://kfc.com.au/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw3TQRa2dbZwFHb4KNtX0K65" rel="nofollow">KFC</a>, <a href="https://www.google.com/url?q=https://www.rolls-roycemotorcars.com/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw0Ls-UFVhX6XVVX4e1tADgM" rel="nofollow">Rolls-Royce</a> and <a href="https://www.google.com/url?q=https://www.virgin.com/&sa=D&source=calendar&ust=1689077335487835&usg=AOvVaw1lpRBldFlKRlIJ_EbIU5I-" rel="nofollow">Virgin</a>, to name a few. He talks to Sean Aylmer about the role of purpose, and how companies can align their purpose and culture.</p>
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