Interview: Why trust matters now more than ever
FEAR & GREED | Business News
<p>As consumer sentiment slides, the pressure is on brands to maintain the relationship with customers. And this is where trust comes into it.</p>
<p>Lyndall Spooner, founder and director of strategic research firm Fifth Dimension, talks to Sean Aylmer about the role trust plays in buying decisions, and how a damaged brand can restore it.</p>
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