Inside the $3.5 billion sale of the Pokemon Go phenomenon
FEAR & GREED | Business News
<p>Pokemon is one of the ten most valuable licenced brands in the world - and in 2016 it got a major boost with the launch of Pokemon Go, an augmented reality game that took the globe by storm.<br><br><a href="https://www.google.com/url?q=https://fearandgreed.com.au/&sa=D&source=calendar&ust=1745370011907978&usg=AOvVaw3-QFauQqg9klFdo902fDLV" rel="nofollow">Fear & Greed</a>'s Michael Thompson and Stefan Von Imhof from <a href="https://www.google.com/url?q=http://alts.co/&sa=D&source=calendar&ust=1745370011907978&usg=AOvVaw3szPOrlmmsmpHEJG0ONMXV" rel="nofollow">alts.co</a> take a look at the Pokemon phenomenon - how a humble black and white Nintendo game exploded into TV and film, trading cards, merchandise and a mobile game that sold last month for billions and generated a stack of controversy along the way.</p>
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