Interview: News Corp boss Michael Miller on digital giants & doubling down
FEAR & GREED | Business News
<p>The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include <a href="https://www.google.com/url?q=http://google.com&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw369xVmQKHBobeucgDq3BHZ" rel="nofollow">Google</a> and <a href="https://www.google.com/url?q=http://facebook.com&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw3gVFg0lmCMldtnz2brN7QZ" rel="nofollow">Facebook</a>. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month.<br><br><br>Sean Aylmer speaks to <a href="https://www.google.com/url?q=https://www.newscorpaustralia.com/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw0t4alnpPs0qbS7n0851N_y" rel="nofollow">News Corp Australia</a> Executive Chairman <a href="https://www.google.com/url?q=https://newscorp.com/news-corp-leadership/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw2FQK3A8C7hhIMl8-SHq24c" rel="nofollow">Michael Miller</a> in a wide-ranging interview, covering:<br><br><br>- How News Corp embraced <a href="https://www.google.com/url?q=https://threads.net/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw1hkyPms0qJDkhOllOPwcxB" rel="nofollow">Threads</a>, <a href="https://www.google.com/url?q=https://www.tiktok.com/en/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw0zP8sO1nOMbFsSBM5uyeQH" rel="nofollow">TikTok</a>, <a href="https://www.google.com/url?q=https://www.instagram.com/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw3OySQZuM-lQmAv3hwRH2fv" rel="nofollow">Instagram</a>, <a href="https://www.google.com/url?q=https://www.snapchat.com/&sa=D&source=calendar&ust=1689941447249232&usg=AOvVaw3EKgG3ufxunRqLTrXnPSBO" rel="nofollow">Snapchat</a> and more to reach younger audiences<br>- The delicate balance of power between social media and publishers<br>- The public's growing willingness to pay for content<br>- Why clients will pay for data<br>- Doubling down on purpose and the investment in journalism<br>- Political perceptions of media organisations</p>
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