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Interview: How an invention became one of the world's best brands

Interview: How an invention became one of the world's best brands

FEAR & GREED | Business News
12 min
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<p>When you think of companies known for innovation, it’s hard to go past Dyson. It started with James Dyson and a vacuum cleaner - and 45 years later,&nbsp;Dyson now has more than a thousand engineers worldwide, with machines sold in over 65 countries.</p> <p>It’s an incredible success story - and shows the power of invention, and how that can become a brand.</p> <p>Kelly Morgan, National Sales Capability Manager at Dyson, talks to Sean Aylmer about the company's history, and why Dyson has turned its attention to the air we breathe.</p> <p><strong>Dyson is a supporter of Fear and Greed</strong></p> <p><a href="https://fearandgreed.com.au" rel="nofollow">Find out more: https://fearandgreed.com.au</a></p> <p>See <a href="https://omnystudio.com/listener" rel="nofollow">omnystudio.com/listener</a> for privacy information.</p>