Interview: Why this class of consumers just keep on spending
FEAR & GREED | Business News
<p>According to <a href="https://www.google.com/url?q=https://live.roymorgan.com/products/premium&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw11PUZlWqe5dowVFr5NvsWF" rel="nofollow">Roy Morgan research</a>, we operate on a two-speed consumer economy. 10 million Australians have a traditional mindset when it comes to spending - but 5 million Australians are considered ‘new economic order’ or NEO consumers, spending up to 300% more than traditional consumers.<br><br>This data has been used by brands like <a href="https://www.google.com/url?q=https://www.lvmh.com/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw2Gg9ZFEFDZEgb2MaTkstZC" rel="nofollow">LVMH</a>, <a href="https://www.google.com/url?q=https://www.qantas.com.au/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw04J5CUJxq8VvUgA8UJ0T7I" rel="nofollow">Qantas</a>, <a href="https://www.google.com/url?q=https://www.davidjones.com.au/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw0tQqNdbejlmtJS6sk_CCEe" rel="nofollow">David Jones</a>, <a href="https://www.google.com/url?q=https://www.macquarie.com.au/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw37vTtsNOuo08v-5fKQBJOD" rel="nofollow">Macquarie Bank</a>, <a href="https://www.google.com/url?q=https://www.lexus.com.au/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw1AcWSpBH1rcPq-mhiUOWof" rel="nofollow">Lexus</a> and mattress company A.H. Beard. Tony Pearson, CEO of <a href="https://www.google.com/url?q=https://ahbeard.com/&sa=D&source=calendar&ust=1691923396524004&usg=AOvVaw3d7BbdPOWAGiweNr3ACHe7" rel="nofollow">A.H. Beard</a>, talks to Sean Aylmer about the value of NEO consumers, and why it requires different marketing.</p>
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