Skip to content
Interview: 'Revenge spending' fuelling advertising boom

Interview: 'Revenge spending' fuelling advertising boom

FEAR & GREED | Business News
12 min
Play episode
<p>As the east coast emerges from lockdowns this month, advertisers have well and truly opened the chequebook, preparing for a phenomenon known as "revenge spending".&nbsp;&nbsp;</p> <p>Ben Willee, General Manager of Spinach advertising, delves into where the ad spend is going, who it's targeting and how lockdowns have changed consumer behaviour.&nbsp;</p> <p><a href="https://fearandgreed.com.au" rel="nofollow">Find out more: https://fearandgreed.com.au</a></p> <p>See <a href="https://omnystudio.com/listener" rel="nofollow">omnystudio.com/listener</a> for privacy information.</p>